A good website should have responsive design that is the ability to adapt itself to the screen it is being used, whether it be a PC, a tablet, a mobile phone or what so ever.
The website automatically reformats to give the user a better experience that is well suited to their device, and can give your site a number of benefits as well as being in line with Google recommendations.
There is a substantial increase in the usage of mobile devices globally due to the availability of 4G . The time we spend online is twice as long on our smartphones than laptops or personal computers. In 2016 it was reported that mobile web usage had overtaken desktop for the first time, demonstrating just how many people browse on their smartphones and tablets instead of a laptop or desktop computer. According to a recent research it has been disclosed that 70 % of the adults use a smartphone, and those over 65 are using one too, as the public becomes tech-knowledgeable.
For the above mentioned reasons alone, it is crucial that when you have a website prepared for your company it should have responsive web design so that your business has a website that works well on a smartphone or other mobile device screens, due to the large number of people who could be using your website through a smartphone or tablet.
Google has announced that it has began rewarding sites that are fully optimized for mobile platforms and it uses mobile friendliness as a ranking signal in search results. As a matter of fact, Google has gone a step further and has started to index from the mobile version of a site. If your website. has already have a responsive design there is no need to re-design your webpage.
All content and pages are flexible across all screen resolutions and devices with responsive web design. Although the screen sizes differ in a smartphone or a laptop, you will be able to view and navigate smoothly through a website with responsive design in all devices.
If your website can be accessed easily on all platforms, the customers will in all likelihood return to you for more business in the future. Having most of the traffic coming from mobile devices, it’s very important that you have placed this factor through your website.
Sites with responsive design generally load faster and this results with catching a higher ranking and eliminating the bounce rate. Social Sharing becomes much easier with responsive web design and this enables your company to have a greater number of audience.
With a responsive and mobile friendly website, SEO campaigns are made easier. With responsive web design you do not need to have a mobile application in addition to your PC website thus its maintenance is cheaper and quicker.